If you check out a few articles about marketing, most sources would advise you to go for Pay-Per-Click ads (PPC), social media ads, or email ads. While these forms of advertising are effective, they are also the most popular. Increased popularity means more competition, and that means the cost will be higher. What if there’s an advertising medium that’s just as effective and costs less? Well, there is.
It’s called text marketing. PPC ads, social media ads, and email ads are very popular because Internet marketing “gurus” promote them. And, they were very effective in the past because there were not many people using them. However, times have changed. PPC, Social Media ads, and email marketing are now the “mainstream,” which drives the prices higher. The same can’t be said with text marketing.
Relatively, text marketing isn’t as popular as PPC, social media ads, and email ads. And, that means that you can still get a higher ROI. But that’s not all; text marketing also offers plenty of advantages.
Amazing Engagement Rate
It’s no surprise to anyone that banner ads on a website can be ignored. Emails can sit on the mailbox for days, and they can even go straight to the trash without the user opening it. However, most people still check their text messages once they get it. This allows text marketing to enjoy high open or engagement rates. In fact, it possibly could be the highest compared to other common advertising mediums.
Trackable
Anything that can be measured, can be improved. This piece of wisdom is especially true in the field of marketing. The beauty of text marketing is that it can easily be tracked.
With the power of tracking, you are able to test two ads to see which one provides the best results. Then you can pit the winner to a new ad idea of yours and repeat the process. Ultimately, this will increase your ROI significantly.
Instant Delivery
With online banner ads or social media ads, you will have to wait for the user to log in to a website before they can be exposed to your ads. With emails, you have to wait before the user decides to open it. Things are drastically different with text marketing.
Text marketing is delivered instantly. And, with high open rates, your message will be received by the user faster and sooner.
Wrapping It All Up
In today’s marketing field, it’s fair to say that most people are still using methods that used to work great in the past. However, with increased competition, they may still be effective, but most of the popular advertising methods are not as lucrative as they used to be. It may be the perfect time to look for greener pastures, and that could be text marketing.
If you want more detailed information about text marketing, then perhaps the best place to check out is Textedly.com. They are one of the leading companies that offer text marketing services. They are also one of the experienced in the field as they have been providing text messaging services for years.